So, it doesn't taste awesome, but I've come to want it every morning, it is so effective! Just read the label- there are nutrients I was getting through processed pill form with questionable results. I have allergies and asthma, I'm usually feeling sub-par late fall- early winter. I've been using this daily for a month, I feel great! I can breathe! I'm less snotty, but unlike decongestants, it doesn't dry my mucus membranes out (no nosebleeds! no scratchy throat! no chapped lips!). In fact, it lubricates my mouth and throat; and the effects last until I take another dose. No fillers or gross ingredients. Ethical, caring, USA manufacturer.