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Barlean's Unveils New Fresh Look

FERNDALE, WA, March, 2006 - Barlean's Organic Oils, the leading manufacturer of flaxseed supplements, has launched its new label and logo designed to portray its premium legacy as the world's freshest, best tasting and most nutritious Omega-3 oils.

The unveiling campaign includes an innovative "peel off label" that allows consumers to take part in the re-branding program. "We’ve made it easy and fun for customers to participate as they peel back the current label to reveal the new one underneath," says Barlean's president Jim Springer.

This groundbreaking label approach has been designed to ensure a consistent look on retailer's shelves during the transition. By mid-April all products will exclusively feature the new labels.

The new design pays tribute to the original all-natural, family-owned feel of the former label with a new strong, elegant and contemporary design. "It's a perfect blend of old and new," says Springer. "We're still the same high-quality Omega-3 supplement oils known throughout the world, and committed to continue bringing the very best in freshness, taste and nutrition for years to come."

About Barlean's Organic Oils:
Barlean's Organic Oils, LLC manufactures and distributes high quality organic flax seed oils, and green food concentrates in both liquid bottles and capsules nationwide and overseas. The best selling EFA supplement in the U.S.

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