Our founder Bruce Barlean comes from a fishing family, and to say he’s passionate about fishing is an understatement. Bruce LOVES to fish. And like most real fishermen, that means he’s also passionate about protecting waterways and the fish species that reside in them.
For us, choosing the right fish species, from the right locations is key. For the majority of our products, we use oil from small-bodied fish. Why? Smaller fish have shorter lives and are further down the food chain. That means they tend to accumulate far fewer toxins (pollutants, heavy metals, etc.) during their lives than larger-bodied fish. Essentially, they're cleaner.
Our fish are also harvested from clean, monitored cold waters: places like the coast of Iceland and Alaska. Remember those essential Omega-3 nutrients? Cold-water fish tend to be higher in omega-3 fatty acids.
And clean waters… well, that’s pretty clear: fish who live in cleaner, less polluted water tend to be cleaner, too.
So does sourcing matter? We sure think so.