Our Mission

At Barlean's, we believe people can make a difference in the world through ordinary purchases. We’re on a mission to make premium natural supplements and functional foods that feed the mind and body and using our profits to support outreach programs for people in need, both locally and around the world. We source high quality ingredients and treat everyone along our supply chain with care and respect - from the farmers who grow our ingredients, to our retailers and employees, to the people who use our products.

A farmer cutting a piece of a flax plant on their work equipment.
A fishing boat out on the water.

Humble Beginnings

When he quit his job as a pipefitter and decided to become a full-time fisherman, Dave Barlean had no idea that he and his family would become manufacturers of some of America’s best-selling Omega-3 supplements.

It all started in the 1970s when Dave reconfigured a traditional canoe-style boat into a catamaran-style vessel and installed live fish tanks right onboard. His homemade innovation made it possible to separate endangered species from the commercial catch and, ultimately, revolutionized the reef netting industry. It also ensured that Dave’s customers always got the freshest fish possible.

Back at home, beloved matriarch Barb “Mom” Barlean, was busy raising four children and setting up a direct order system — an advanced telemarketing technique for the time — to deliver fresh salmon across the state within hours of being harvested.

four girls around ages 7 to 12 standing together

Pathway to a better Life

The reason we get up in the morning

At Barlean’s we’re on a mission to create prosperity for people around the world in a variety of meaningful ways. Which is why a significant portion of our corporate profits go straight to helping those who are less fortunate. As a result, we have come to view our products in a new light. They have become more than nutritional supplements...they are now our primary vehicle for realizing our purpose of paving a Pathway to a Better Life for those most in need throughout the world.

partners we Support

An image of a mother smiling while holding her baby.

Vitamin Angels

Woman with horse

Engedi Refuge

son with his head over his mother's shoulder wearing sunglasses and smiling

Autism Hope Alliance

Meet The Team

Two Barlean's employees laughing together.
The Owner and Employee
A Barlean's employee holding his grandchild.
A Barlean's employee smiling for the camera.
A Barlean's employee and her husband with Egyptian pyramids in the background.
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